If “Generative Engine Optimization” sounds like a buzzword your boss made up… this video is for you. We’re breaking down what GEO actually means, why it matters, and how it’s flipping traditional SEO on its head. No jargon. No fluff. Just plain English, (maybe some crayons), and a smarter way to show up in AI-generated answers on ChatGPT, Google’s AI Overviews, Perplexity, and more. Learn how to: - Get your content featured inside AI answers (not just in search results) - Optimize for ChatGPT, Perplexity, Gemini, and Google’s AI Overviews - Show up locally when someone searches “best [your niche] near me” - Get quoted (even if you’re not credited) - Data sources to win visibility - Understand the impact on your website traffic This isn’t SEO vs. GEO. It’s SEO evolving. And if you help local businesses or publish any kind of content online, you need to know how this works. Check out our AI Workforce demo: Ready to Future-Proof Your Strategy? Get a Vendasta Demo: 00:22 From 10 Blue Links to AI Answers 01:15 What Counts as a Generative Engine 02:13 SEO vs. GEO (What’s Changed) 03:03 How AI Builds Answers (And Where It Looks) 03:36 Why Credit Doesn’t Always Matter 05:07 Local GEO: Showing Up in Local Searches 07:47 GEO Action Plan for Agencies & Businesses 08:35 Why Search Isn’t Dead—It’s Just Changing Explore Vendasta’s AI Employees here: Next up: How I Built an AI Sales Assistant That Handles Every Lead (Step-by-Step) 📹 Got questions about GEO? Or have you seen your content show up in ChatGPT’s answers? Tell us in the comments—we’re reading every one. 👍 Like & subscribe so you don’t miss what’s next in search, SEO, and AI. CONNECT WITH VENDASTA: YouTube: @Vendasta LinkedIn: X: Instagram: Vendasta is an AI-powered platform for customer acquisition & engagement. Unlike traditional marketing automation, CRM, or customer acquisition tools that focus on isolated functions, Vendasta offers a complete solution with an integrated suite of tools to run and manage digital marketing campaigns, automate campaign, sales and billing workflows, and deliver personalized customer journeys.