Try Semrush One* 👉 Try Semrush's AI Visibility Toolkit* 👉 Try Semrush's SEO Toolkit for FREE* 👉 OpenAI is PANICKING about Google's Gemini (and you should be too) 👉 This video is sponsored by Semrush ==================== It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today. This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore. Your marketing strategy MUST include AI Search Optimisation. But what is it? And how does it differ from traditional Search Engine Optimisation? In this video, I reveal: • The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes) • The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation • Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms • The exact content formats that AI tools favour (and why generic, AI-generated content gets ignored) • How to systematically build brand authority through strategic mentions and sentiment management across the digital ecosystem I'll share real-world success stories, including how we helped Zugu Case achieve "total domination" in ChatGPT results by securing strategic placements on high-authority sites and fostering positive sentiment across multiple content types. As I explain in the video: "This is a MASSIVE land grab opportunity. The same number of products and services are going to be bought in the new world as they were in the old world. So the question really is, when somebody's searching, when they're doing their research using ChatGPT, using Claude, using Perplexity, are they being recommended your business products and services, or are they being recommended your competitors?" If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search landscape. Listen to this as a podcast instead 👉 Try Semrush for FREE 👉 ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 Follow Exposure Ninja @ExposureNinja @exposureninja ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies and Tim Cameron-Kitchen *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you #ExposureNinja #SEO