The Dreamforce 2024 Architect Keynote celebrates the growing global architect community and spotlights how Salesforce’s platform is evolving in the era of AI. While technology advances, the Well-Architected Framework remains foundational, with trusted, easy, and adaptable solutions. The keynote traces Salesforce’s own architectural journey, to the rise of Data Cloud. Now, with the introduction of Agentforce, architects are at the center of shaping AI-powered solutions that are secure, auditable, and effective. New innovations for architects include data masking for generative AI, event log objects, and advanced attribute-based access controls (ABAC) for Data Cloud. The lightboards are back showing how architects can leverage retrieval augmented generation (RAG), scale testing, and Data Cloud sandboxes to design resilient systems. The session closes with an expert Q&A, reaffirming that in the AI era, architects remain vital guides. Learn more about Well-Architected principles: For the full Dreamforce 2024 Digital Experience, Visit Salesforce+: #Salesforce #Dreamforce #SalesforceAI Subscribe to Salesforce’s YouTube Channel: Learn more about Salesforce: Facebook: Twitter: Instagram: LinkedIn: About Salesforce: Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way. Our product portfolio, Einstein 1, brings #1 CRM apps together with trusted AI and data on one integrated platform so companies can grow relationships, productivity, and their bottom line – all at the same time in our new era of artificial intelligence. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality and sustainability, Salesforce is more than a business — we’re a platform for change.











