AI can only deliver accurate, reliable answers when it has the right context — a shared understanding of your data, its meaning, and how information flows across your business. This video demonstrates how Salesforce + Informatica provide that critical enterprise context so AI can move beyond guesswork and deliver trustworthy insights grounded in real relationships, definitions, and dependencies. You’ll see how metadata intelligence and cataloging define what your data actually means; how lineage and impact analysis reveal where data came from and how it is used across systems; and how Master Data Management (MDM) creates a foundation of trusted, consistent records. The video also shows how harmonization and Zero Copy connect data across Salesforce without moving it, and how real-time signals from MuleSoft give AI the live operational context it needs to interpret events and take the right actions. Through a single complex business question — identifying customers impacted by a defective product batch — you’ll watch AI instantly trace relationships, understand dependencies, and determine the appropriate response. This is what trusted enterprise context looks like in action: the difference between AI that guesses and AI that knows. #Salesforce Subscribe to Salesforce’s YouTube Channel: Learn more about Salesforce: Facebook: Twitter: Instagram: LinkedIn: About Salesforce: Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more. Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.