Copy our AI Search Optimisation audit (save 25+ hours) 👉 Try Semrush for FREE 👉 Get our book for FREE 👉 Request a marketing review 👉 Listen to our podcast 👉 ==================== GEO (Generative Engine Optimisation) is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand. Previously, if we wanted to find something out, we'd go straight to Google every time. But more and more these days, people are going to these AI chat tools instead. Now, of course, Google has noticed this changing user behaviour, and it's built its own contender in this race, the AI Overviews, which are built into the search results. Only time will tell whether this is enough to keep people using Google or if it will start to lose some of the market share that it's built up over years to these other chat tools. You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?” That’s what I’m going to cover in today’s video Timestamps 00:00 — What is GEO? 00:54 — How to get recommended by AI chat tools Read all about GEO and how to rank in AI Overviews in this blog post: ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 Follow Exposure Ninja @ExposureNinja @exposureninja ==================== Scripted by: Jess Percival Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO