The NEW Strength + Hypertrophy Program is LIVE! I've spent the last several months diving into the research for training with the goal of either increasing strength or inducing hypertrophy, and what I found out was that there is actually a way to program that perfectly optimizes for both. The first real indication was that hypertrophy can happen in a wide range of training loads, anywhere from 30%1RM, all the way up to 90%1RM. Pair that with the fact that maximizing strength gains happens when you train 85%-100%1RM, then you see there is some overlap there. But that's not where the real optimization happens, it's when you realize that any rep range taken to failure also increases strength, and that undulating periodization (changing variables like intensity, volume, etc.) has been proven to increase strength more than the old school linear periodization (drop the volume as you increase the intensity). That means all we have to do is make sure we're programming enough high-intensity lifts that we do consistently so we reap the benefits of lift-specific practice, and now we have the perfect program to build muscle and increase strength! #hypertrophy #strengthtraining #musclegrowth