AI is the new place people go to discover brands but there’s a catch: your videos don’t show up there. In this episode, Chris and Sylvie talk with Ben Ruedlinger and Phill Nottingham about what really happens when tools like ChatGPT and Perplexity “scan” your website. They reveal why LLMs can read your text but not your videos, why YouTube isn’t the safety net many marketers assume it is, and how Wistia’s new LLM-friendly embed codes make your video content visible and usable inside AI search. They also zoom out to talk about what this means for marketing strategy: positioning, niche ownership, brand storytelling, and why you can’t fake it in an AI-driven world. *** TIMESTAMPS 00:00 Intro 05:34 How AI is Transforming Search 08:55 Why Differentiation Matters 12:08 Why LLMs Can't See Your Videos 15:34 YouTube Blocks Chat GPT 17:30 Wistia's LLM-friendly Embed Codes 22:20 Are Brands Moving Fast Enough? 24:29 Brand Visibility Strategies in the Era of AI 27:58 Getting clear on your niche, positioning, and messaging 33:11 Robots talking to Robots 36:30 The Importance of Sub-Brands 37:43 Wrap Links to Learn More: 📰 Subscribe to the Newsletter on Wistia: 🎧 Listen on Spotify: 🎧Listen on Apple: 📺 Subscribe for more episodes on YouTube: 📸 Follow us on Instagram: 🎵Follow us on TikTok: @talkingtooloud 💼 Follow Savage on LinkedIn: 💼 Follow Ben Ruedlinger on LinkedIn: 💼 Follow Phill Nottingham on LinkedIn: