Marketers love data—but your customers aren’t numbers. In this episode of Talking Too Loud, @TaliaWolf — founder of GetUplift and creator of the Emotional Targeting framework — joins Chris and Sylvie to explore how emotion drives every decision. They dig into the balance between data and social listening, discuss why every B2B purchase is more emotional than you think, and show how empathy can help brands stand out in the AI era. Here’s what you’ll learn: - How to turn emotional insights into higher-converting campaigns - Where to find real customer language (hint: not your dashboard) - Why B2B decisions carry more emotional weight than B2C ones - The simple social listening habit that can transform your marketing - How to sound more human in the age of AI What’s got us talking too loud: the simple idea that if you really listen, your customers will tell you everything you need to know. Links to Learn More: Follow Talia Wolf on LinkedIn: Follow Savage on LinkedIn: Subscribe to Talking Too Loud on Wistia: Follow Talking Too Loud on Instagram: Follow Talking Too Loud on TikTok: @talkingtooloud Love what you heard? Leave us a review! On Apple: On Spotify: *** TIMESTAMPS 00:00 Cold open — “The Wrong Boat” 01:17 Meet Talia Wolf, the Founder of GetUplift 02:32 The Limitations of Data-Driven Marketing 05:25 Understanding Customer Decisions 07:02 The Role of Conversations in Marketing 07:59 The Challenge of Implementing Emotional Targeting 13:34 Emotional Dynamics in B2B Purchases 16:59 Real Emotional Resonance in Marketing 19:42 Identifying Generic Themes in B2B Websites 23:24 The Importance of Transparency in Marketing 25:15 Targeting Specific Audiences for Better Engagement 27:36 The Risks of Widening the Customer Funnel 31:34 CRO and Increased Conversions 33:00 Review Mining 35:16 Behavioral Data Matters Dut So Does the Why 38:00 Addressing Common Marketing Misconceptions 38:56 Talia Wolf’s New Book 40:11 Final Takeaways