In this Google Tag Manager lesson, you’ll learn how to track clicks, buttons, and forms on your website. We’ll walk through creating triggers to send events to Google Analytics 4 (GA4), including tracking clicks on announcements and special offers, buttons that open forms, and newsletter form submissions. You can also apply these techniques to fire other tags, like Meta Pixel events. This is the sixth lesson in the GTM training series, so if you’re just joining us, be sure to check out the earlier lessons linked below to get the most out of the training. EXTRA RESOURCES: ○ Google Tag Manager Course (paid) – ○ Get the Google Tag Manager Glossary – GOOGLE TAG MANAGER TUTORIAL SERIES: Lesson 1: Getting started – Lesson 2: Adding tags – Lesson 3: Preview and debug tags – Lesson 4: Migrating to GTM – Lesson 5: Tracking conversions – Lesson 6: (That's this video) Lesson 7: Cookie banner with GTM – Subscribe for updates: JUMP TO A TOPIC: 00:00 Introduction 00:55 Track clicks with GTM 06:00 Track buttons with GTM 09:37 Track forms with GTM 14:33 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – ○ Cookie banner – ○ Email platform – ○ Course platform – Join our courses: Subscribe for more videos: #GoogleTagManager #GTM #GA4 #GoogleAnalytics4 #TagManagerTutorial #TrackClicks #EventTracking #GTMTraining #FormTracking #ButtonClickTracking











