In this video, you’ll learn how to configure key events (conversions) and audiences in Google Analytics 4 (GA4). We’ll explore how to create new events, mark them as key events to track conversions, assign values, and understand how these metrics help you measure performance. You’ll also learn how to create audiences which you can use to report on specific user groups and target ads in your linked Google Ads account. GOOGLE ANALYTICS TUTORIAL SERIES: Lesson 1: Getting Started – Lesson 2: Check Data, Link Ads & Search Console – Lesson 3: Standard Reports – Lesson 4: Exploration & Advertising Reports – Lesson 5: (That’s this video!) Subscribe for updates: YOUR EXTRA RESOURCES: ○ Setup conversions with Google Tag Manager – ○ GA4 comparisons –  ○ Google Analytics Glossary – ○ Google Analytics Course (paid) – ○ Google Tag Manager Course (paid) – ○ Comparisons in GA4 Tutorial – JUMP TO A TOPIC: 00:00 Introduction 00:40 Configure key events (conversions) 04:27 Create a new event for a thank you page 07:53 Create audiences for reporting and remarketing 11:16 More GA4 configuration options 14:50 Next steps Join our courses: Subscribe for more: TOOLS WE USE AND RECOMMEND: ○ Data connector – ○ Cookie banner – ○ Email platform – ○ Course platform – #GoogleAnalytics #GA4Tutorial #GoogleAnalyticsTutorial #LovesData