More free courses, scripts, and templates here - Jason Bay from Outbound Squad gives sales training on exactly how to cold call for B2B sales. Follow Jason on LinkedIn here: Learn more about Outbound Squad training for sales teams here: The video includes how to overcome call reluctance (phone fear), how to open a cold call and keep a prospect on the phone, how to give a relevant reason for your call, how to deliver your "pitch" or problem proposition, how to discover pain points and get the prospect interested, and of course how to close the call and book the meeting! 0:00 Average Performers and Top Performers 2:37 Overcoming Call Reluctance 6:17 Opening a Cold Call With Relevance 10:40 Hook Your Prospects With Problems 13:08 Close The Meeting 15:57 What To Do Next Join the daily live sales show - Join our mailing list for sales tips and tactics - Get free b2b sales resources - #Sellbetter #ColdCalling #SalesTraining