As we consider what is known as The Internet of Things, RAIN RFID is one of the technologies that will undoubtedly be an integral part of IOT moving forward. Will there be a day when actual things such as sweaters and socks are identified via electronic technologies? Steve Halliday, president of the RAIN IFID Association says he has no doubt about it. In this great conversation, Steve shares a great deal of information about what RAIN is capable of doing now and looks into the future to explain possibilities that are not too far off. It's an intriguing conversation that's well worth a view. The implementation of electronic identifiers on products throughout the retail industry is one of the most impacting applications of RAIN RFID to provide cost savings and increase customer service. Companies like Macy's are striving to include RFID technology on every inventory item they possess by the end of 2018. The benefits are many, including faster inventory counting, greater ability to know when products need to be reordered, protection from shoplifting and employee theft, and many more. RAIN RFID is transforming the retail industry and is poised to impact many other industries in similar ways. [0:50] What is RAIN RFID? [3:34] Steve’s involvement in the early standards work for RFID [4:51] The relevance of standards for RFID [7:07] Can GS1 standards be used to identify products in a variety of ways? [9:13] The current trajectory of RAIN RFID [11:32] What type of encryption is employed to keep tags private? [14:30] The cost of 1000 RAIN ID tags, for the sake of understanding [16:13] What are we going to do with the kind of knowledge RAIN identification can provide? [24:01] The automated Amazon store and the 100 Billion Tags project in Japan [28:49] Can RAIN RFID be used on a consumer level once a product is taken home? For more interviews and articles from the author of Beacon Technologies see Facebook: Twitter: Listen to the audio version at Sponsered by Wiliot - Scaling IoT with Battery-Free Bluetooth Connect with Steve Halliday and the RAIN RFID Association