In this clip from the IoT For All Podcast with Impinj's Matt Branda, Ryan and Matt talk about the evolution of RFID and how Impinj's RAIN RFID is pushing it forward. He also discusses what makes it unique and the use cases it is optimal for. Matt Branda is Vice President of Product Management for Impinj. He leads a team focused on delivering world-class RAIN RFID connectivity products that provide industry-leading performance and reliability. Before Impinj, Matt worked for Qualcomm as Director of Marketing, 5G, and Cypress Semiconductor. He also holds a Bachelor of Science in Electronics and Communications Engineering from Rensselaer Polytechnic Institute. Impinj, Inc. (NASDAQ: PI) is a leading provider and pioneer of RAIN RFID and has shipped more than 60 billion endpoint integrated circuits (ICs) and three million connectivity ICs and devices, extending the Internet to everyday “things” such as apparel, pallets, cases, pharmaceuticals, automotive parts, and luggage. This achievement reflects the adoption of the Impinj platform for digital transformation across diverse markets, including retail, supply chain and logistics, healthcare, automotive, and air transportation. The company recently launched the Impinj E710, E510, and E310 RAIN RFID connectivity ICs, which can be embedded into various industrial and consumer IoT devices. The chips extend the item connectivity opportunity to hundreds of billions of things worldwide and enable IoT device makers to meet the increasing demand for item connectivity in consumer-focused industries like retail and consumer electronics. Watch the full podcast: Discover more about IoT power at More about Impinj: - - - SUBSCRIBE TO THE CHANNEL: ​ Join Our Newsletter: Follow Us on Twitter: