Work with me - Chapters: 00:00 Introduction: The Journey to a Million Streams 00:23 Lesson 1: Audience 00:56 Lesson 2: Testing 01:19 Lesson 3: Cost Per Conversion 01:44 Lesson 4: Thresholds for Ads 02:33 Lesson 5: Ads 04:09 Lesson 6: Spotify Radio 04:31 Lesson 7: Social Media 05:05 Lesson 8: Music as Long-Term Real Estate 05:34 Lesson 9: Lean In When a Song Shows Promise 06:12 Lesson 10: Release More Often 07:08 Lesson 11: Set a Monthly Testing Budget 07:34 Lesson 12: Switching Between Artist and Marketing Brain 08:06 Lesson 13: Ads Free Up Creativity 08:32 Lesson 14: Don't Take Results Personally 08:51 Lesson 15: Invest in Yourself 09:53 Conclusion: Your Music Deserves a Real Chance