In this video, Chris Alba, a renowned Creative Director and Brand Strategist, discusses the recent, significant changes to social media algorithms and their implications for music artists. He emphasizes the pivotal role of consistent, high-quality content in reaching and retaining audiences. Alba breaks down the shift from follower-focused to interest-focused algorithms, highlighting the importance of creating structured, TV-show-like content formats. He also provides actionable strategies for music artists to capitalize on these changes, transform their approach to content, and effectively grow their audience. Whether you're an emerging artist or an established name, understanding these insights can be crucial for your success in today's digital landscape. Work with us at 00:00 The Big Shift in Music Content 03:30 Understanding the New Algorithm 10:13 Seizing the Opportunity 19:48 Building Content That Creates Fans 27:54 Effective Content Distribution 30:18 Final Thoughts and Recap