B2B buyers now ask ChatGPT, Claude, or Grok and get the answer without ever visiting your site. Forrester says 95% plan to use generative AI somewhere in their next buying process. Take the exact number with salt, but the direction is undeniable. We see it every week with clients. This episode breaks down the four AEO pillars that decide whether your site gets cited or skipped: structured content, technical readability, authority signals, and real measurement. Concrete Webflow Enterprise examples included. At Noco we design and build high-performing websites for B2B SaaS & tech startups and seed-stage to unicorn. Find us at: