You’ve seen fireworks your whole life. Same colors. Same shapes. Same predictable booms. And yet… every time the sky lights up, we still feel it. That tiny spark of awe. That childlike “wow” we never seem to outgrow. Why? In this video, I explore why fireworks feel magical, even when we already know what’s coming. From the neuroscience of awe, to the psychology of “safe danger,” to the way firework designers literally engineer emotion on purpose. 00:00 — Why Fireworks Still Feel Magical 00:36 — A Survival Instinct We Still Carry 01:46 — How Fire Became a Global Celebration 03:12 — Sensory hijack 04:52 — Why Fireworks Create Awe 06:45 — The Science Behind Fireworks Design 08:41 — The Real Reason We Keep Looking Up (Conclusion) Sources: Fireworks & psychology Popular Science: The Guardian (Why we’re attracted to fireworks): Smithsonian Magazine: Awe & the brain Greater Good Science Center (UC Berkeley): Psychology Today: Human behavior & collective rituals University of Plymouth: — Produced by Kimova Studio ✦ #psychology #science #curiosity #fireworks #newyear #awe