What is Lead Management? It’s the process of capturing, tracking, and managing potential customers or leads throughout the sales cycle to convert them into actual customers. In this episode of Salesforce Explained we discuss all things lead generation. We'll break down what lead management is and how it helps your sales pipeline in the Salesforce CRM. Additional Resources: Learn More About Sales Cloud: Watch More Salesforce Explained: What Is Lead Management: What Is CRM: Sales: What Is A Sales Cycle: " #Salesforce #LeadManagement #LeadGeneration #SalesCloud #CRM #SalesPipline Want to try out lead management in Salesforce? Try it for free with Salesforce Easy: Watch more and learn more on Salesforce+: Subscribe to Salesforce: 00:00 - Intro to Lead Management 01:06 - What is a Lead? 01:36 - What is Lead Management? 02:21 - Stage #1: Lead Generation 03:52 - Stage #2: Lead Tracking 04:49 - Stage #3: Lead Qualification 06:12 - Stage #4: Lead Routing 07:06 - Stage #5: Lead Nurturing 07:55 - How Lead Management Works in Practice 09:05 - How to incorporate Lead Management into your business 09:27 - 5 Steps to Lead Management Learn more about Salesforce: Website: Facebook: Twitter: Instagram: LinkedIn: About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.