Today we're talking all about the state of sales. In fact, it's the name of our latest sales research, the fifth edition of our State of Sales Report. Here to give us a breakdown is Tiffani Bova, Global Growth Evangelist at Salesforce, and author of the new book, The Experience Mindset: Changing the Way You Think About Growth. Get the State of Sales Report: Learn about The Experience Mindset: 00:00 Intro 01:23 Know your customers challenges 03:26 How you can be a trusted advisor 05:14 How to build authentic relationships 09:20 Maximizing efficiency 11:42 Selling activity versus non-selling activity 13:40 The overhead of managing systems and processes 16:23 Burnout 18:53 Impact of AI and generative AI 23:35 Closing Watch more and learn more on Salesforce+: Subscribe to Salesforce: Learn more about Salesforce: Website: Facebook: Twitter: Instagram: LinkedIn: About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.