OpenAI is PANICKING about Google's Gemini (and you should be too) 👉 Try Semrush for FREE 👉 Get our book for FREE 👉 Request a marketing review 👉 Listen to our podcast 👉 ==================== Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether. ==================== Timestamps 00:00 — Intro 01:37 — Not Bidding On Your Own Brand 07:01 — Ignoring Quality Score 13:47 — Spelling Errors 16:36 — Sending People to 404 Errors 19:58 — Offers That Expire 22:00 — Not Using Audiences 27:40 — Not Using Broad Match 34:14 — No Performance Max or Only Performance Max ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 Follow Exposure Ninja @ExposureNinja @exposureninja ==================== Scripted by: Jess Percival Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO