Copy our AI Search Optimisation audit (save 25+ hours) 👉 Try Semrush for FREE 👉 Get our book for FREE 👉 Request a marketing review 👉 Listen to our podcast 👉 Get the Star Marketing System Worksheet ➡️ Get a transcript of this video ➡️ ==================== The hardest part of scaling a business through digital marketing isn't reaching eight figures — it's surviving the startup phase when you're caught in a brutal catch-22: you need revenue to invest in marketing, but you need marketing to generate revenue. After analysing the digital marketing of tens of thousands of businesses and growing Exposure Ninja to a team of over 100, we've discovered the exact framework that separates businesses that scale from those that struggle and die. The result? The Star Marketing System — a five-part framework we've used to take clients from idea phase to eight-figure revenues and exits. In this 11-hour course, I cover: 🟢 Why most businesses fail by jumping straight to traffic generation without getting their positioning right (and how this mistake costs them years of wasted effort) 🟢 The five essential components every scalable business needs: positioning, presence, process, people, and progression — and why missing even one creates dangerous instability 🟢How to escape the "chicken and egg" cycle of needing revenue to invest in marketing while needing marketing to generate revenue 🟢The exact worksheets and frameworks we use for Exposure Ninja clients paying £10,000-£20,000 per month (now adapted for businesses to implement themselves) 🟢 Real examples from our highest-growth clients showing how proper positioning can make everything else in your marketing 3-30x more effective I'll share why businesses like NutriBullet, Peloton, and Gymshark dominated their markets — not by having better products, but by nailing their positioning and reason for existing. Whether you're a startup trapped in the revenue-marketing cycle or an established business that's plateaued, this framework gives you the exact blueprint to build sustainable, scalable growth — without needing an agency budget. If you're ready to stop throwing money at random marketing tactics and build a system that actually generates predictable revenue, this episode provides your complete implementation roadmap. ⌛ Timestamps 00:00:00 — Introduction 00:30:49 — Module 1: Positioning 02:14:53 — Module 2: Presence 03:31:08 — BONUS: Interview with John Carlton 04:33:41 — Module 3: Process 06:15:07 — Module 4: People 09:28:43 — Module 5: Progress ==================== Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands. We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified. Request a review of your website and marketing 👉 Follow Exposure Ninja @ExposureNinja @exposureninja ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies and Tim Cameron-Kitchen *Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you #ExposureNinja #SEO