Jelle and Yar (live from Dubai) break down Webflow's new Analyze and Optimize add-ons. Analyze gives you heatmaps, scroll depth, clicks, and location data directly in the Webflow dashboard - no Hotjar or Clarity needed. Optimize lets you run real A/B tests and Al-powered variations inside the canvas, with dynamic traffic allocation and third-party integrations (HubSpot, Salesforce, GA4). Bottom line: less tooling, faster decisions, measurable lift. If you're running a B2B SaaS site on Webflow and still duct-taping analytics together, this changes everything. Timestamps (0:00) Intro from Dubai (0:46) AEO vs traditional SEO (1:06) Webflow Analyze overview (2:19) First impressions & Hotjar comparison (3:15) Built-in heatmaps + scroll data (4:27) Previous tools (Optibase) (5:50) Webflow Optimize - native A/B testing (9:30) AI-powered traffic allocation (12:45) Setting up tests in the canvas (17:20) Real-time results & scoring (18:10) Third-party integrations (HubSpot, Salesforce) (20:40) Pricing reality check (21:25) Final verdict At Noco we design and build high-performing websites for B2B SaaS & tech startups and seed-stage to unicorn. Find us at: