Get free marketing videos from Don every week at The reason people are ignoring you is you're speaking over their heads. Clever language. Vague messaging. Inside jargon. You need a sound bite strategy to grow your business. In this video, I'll show you how to create a three-phase messaging campaign built on five StoryBrand sound bites that cover curiosity, enlightenment, and commitment. This is your marketing strategy from here on out. What You'll Learn: ✅ The 5 StoryBrand sound bites that make customers pay attention ✅ Why your current messaging has a "cognitive load" of 100 (and how to get it to zero) ✅ The 3-phase messaging campaign framework (Curiosity → Enlightenment → Commitment) ✅ Real examples: How one company got 600% more clicks by changing 7 words ✅ The PEACE framework: Problem, Empathy, Answer, Change, End Result ✅ How to make your business look like a welcoming house (not a haunted one) Subscribe for more content here: @storybrand Start using now to generate sales and marketing content that cuts through the noise and connects with more customers with your free 7-Day Trial at Connect with Donald Miller on social media: Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! Video Highlights: 0:00 - Introduction: Why People Are Ignoring Your Business 1:20 - The Sound Bite Strategy Overview (5 Talking Points) 2:45 - What Are StoryBrand Sound Bites? 6:30 - Real Examples 13:30 - High Cognitive Load Messages Sink, Low Cognitive Load Messages Soar 15:00 - The 3-Phase Messaging Campaign Framework 18:20 - The PEACE Framework: 5 Critical Sound Bites 26:30 - How Sound Bites Invite Customers Into a Story 29:20 - Creating Your Full Messaging Campaign (Examples)