Most people who have good ideas are ignored, but why? In this talk, Donald Miller, CEO of StoryBrand, explains how to invite people into a story so they pay attention, engage, and take action. Donald Miller is the CEO of StoryBrand. He is the author of numerous New York Times Bestselling books including "Building a StoryBrand" and "How to Grow Your Small Business." He lives in Nashville, TN with his wife Betsy and their daughter Emmeline. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at