Whether you are a bona fide TV enthusiast or you’ve just started your journey into researching a new TV to buy, It's important that we have this conversation about TV brightness. The brightness wars waged among TV brands have never been more intense. What is with this obsession with brightness on TVs? How and why are brightness wars a thing? What is a nit and should you care? How bright does a TV even need to be? How much should you even care about brightness ratings when shopping for a new TV? WATCH MORE Most Exciting 2024 TVs: The Brightest TV I’ve Ever Tested: Hisense UX 110-Inch, 10,000 Nit TV: Samsung’s 3,000-Nit QD-OLED Hides a Secret Weapon: LG’s 3,000-Nit MLA OLED Already in TVs?: VIDEO CHAPTERS 00:00 Intro 01:44 What is a Nit? 01:58 Nits vs Lumens 03:17 Brightness & Contrast 05:27 Average Picture Level 07:56 Specular Highlights 09:09 Will TVs Use High-Brightness Responsibly 12:23 Tone Mapping Explained 16:12 Final Thoughts BUY THE BEST TVS AVAILABLE TODAY 🔥 From Amazon 🛒 Hisense U8K Mini-LED QLED: 🛒 TCL QM8 Mini-LED QLED: 🛒 Sony X90L Full Array LED: 🛒 Samsung QN90C Mini-LED QLED: 🛒 Sony X95L Mini-LED: 🛒 Samsung The Frame TV: 🛒 LG G3 Gallery Series: 🛒 Samsung S95C OLED: 🛒 Sony A95L OLED: From Best Buy 🛒 Hisense U8K Mini-LED QLED: 🛒 TCL QM8 Mini-LED QLED: 🛒 Sony X90L Full Array LED: 🛒 Samsung QN90C Mini-LED QLED: 🛒 Samsung The Frame TV: 🛒 LG G3 Gallery Series: 🛒 Samsung S95C OLED: 🛒 Sony A95L OLED: NIT-NERDS MERCH AVAILBLE HERE! BEHIND THE SCENES SUPPORT OUR PARTNERS Each of the partners listed below has been integral in helping our channel continue to grow. We love their products and think you will too, please help support them by checking out the links below. 🤝 BDI Elements Media Console: 🤝 Acoustic Treatment: 🤝 Artlist Music: 🤝 RØDE Wireless Pro: 🤝 RØDE NT5 Matched Pair: 🤝 Polk Reserve Series R600 Floorstanding Tower Speakers: SUBSCRIBE FOR THE LATEST VIDEOS VISIT DIGITAL TRENDS Digital Trends may earn a commission when you buy through links on our channels. FOLLOW US! #hometheater #technology #tvs #tech #oled #nits #explained #ledtv #qdoled #miniled #microled #samsungtv #sonytv #lgtv #lgoled #hisense #tcl #sony #samsung