Welcome to Chapter 1 of BCIS 5379: The Technology of E-Business, developed by the Dr. Sam Pack College of Business at Tarleton State University. This video introduces the foundations of electronic commerce (EC) and its role in today’s digital economy: -Defining electronic commerce (EC) and e-business -Major categories: B2B, B2C, C2C, B2E, e-government, and collaborative commerce -Pure-play, brick-and-mortar, and click-and-mortar models -E-markets, intranets, and extranets -E-commerce 2.0: social commerce, Web 2.0, and virtual worlds -The digital world: economy, enterprise, and society -Business pressures, organizational responses, and EC support -Benefits, limitations, and managerial issues in EC 📘 Textbook Reference (APA 7th Edition): Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2012). Electronic commerce 2012: A managerial perspective (7th ed.). Pearson Education. 🎓 Tarleton’s graduate programs prepare leaders to analyze, design, and manage digital commerce strategies across industries. 🔗 Connect & Explore -LinkedIn Page: -YouTube Channel: Playlists: BCIS 1317 | PC Maintenance and Hardware BCIS 3347 | Data Communications BCIS 4320 | Computer Forensics BCIS 4345 | Network & Systems Security BCIS 4350 | Management Information Systems BCIS 4385 | Professional Development BCIS 5304 | Telecommunications for Managers BCIS 5379 | Technology of E-Business Podcasts: Bits & Bites & Business BCIS 3347 | Data Communications BCIS 4320 | Computer Forensics BCIS 4342 | Ethical Hacking & Network Defense BCIS 4345 | Network and System Security Podcast BCIS 4350 | Management Information Systems BCIS 4385 | Professional Development BCIS 5304 | Telecommunications for Managers BCIS 5381 | Strategic Information Systems More Resources -X (Twitter): -Blog: -RateMyProfessor: -My Website: -Faculty Website: 👉 Subscribe for more BCIS 5379 videos on e-business technology, models, and innovation. 💬 Question for you: Which type of e-commerce model (B2B, B2C, C2C, or another) do you think has the biggest impact on today’s digital economy—and why? Share your thoughts in the comments! 0:00 Introduction 0:15 Learning Objectives 6:08 Electronic Commerce: Definitions and Concepts 15:05 The Electronic Commerce Field: Classification, Content, and a Brief History 20:31 E-Commerce 2.0: From Social Commerce to Virtual Worlds 27:00 The Digital World: Economy, Enterprises, and Society 28:56 The Changing Business Environment, Organizations' Response, and EC Support 31:29 The Business Environment and Performance Model 35:55 Electronic Commerce Business Models 38:31 Benefits, Limitations, and Impacts of Electronic Commerce 41:34 Summary