Why is video marketing the growth tool for businesses today? In this episode of The Paragon Podcast, we dig deep into the real reasons video matters more than ever, from how people consume content, to AI’s impact on trust, to what actually works for small businesses and marketing directors. We cover everything from the psychology behind why humans prefer real faces over AI avatars… to why Gen Z is leaving social media… to how brands like Red Bull exploded through video-first strategy. Plus: what AI is good at, what it's terrible at, and how marketers should realistically use it without destroying trust. 00:00 - Intro: Free The Humans 01:27 - Engineer to Founder 03:15 - Tiny Evolutions Strategy 06:20 - Why AI Needs Humans 10:33 - Setting AI Guardrails 17:10 - How AI Actually Works 21:08 - Deepfakes & Defects 25:41 - The Trust Crisis 33:12 - DIY vs. AI Experts If you're a business owner, marketer, creative, or anyone using video to grow, this might be the most important episode you watch this year. Why This Matters: Consumers today are drowning in AI-generated junk. Everyone’s scrolling past fake videos, bad AI voiceovers, and content that “just feels off.” That’s why authentic video from real humans is more valuable than ever. If you want your business to grow, you need: Real faces Real voices Real stories High-trust content This episode breaks down exactly why — and how to leverage it. Enjoying the Podcast? 👉 Don’t forget to SUBSCRIBE — it helps us grow and helps more business owners learn to win with video. And if you learned something valuable, drop a comment below!