When the headlines are spreading unwarranted fear, your No. 1 job is to be the trusted advisor for your community. It sure doesn’t hurt if this helps you generate referrals. But the way in which you advise your sphere makes a difference. David Caldwell has a process for getting one-on-one with the people in your network to alleviate the fear in your marketplace, nurture sellers years in the making, and, yes, generate referrals. This is possibly the most important thing you could be doing for your business, so make sure to check out my conversation with David, right here. In this episode, we discuss… 00:00 – Intro 0:46 – The communication problem 1:50 – The genesis of David’s strategy 3:05 – Steps of the strategy 4:28 – Most common objection 6:45 – Tom’s challenge 7:52 – Talking points and “keepable” pieces 12:00 – The questions to ask 14:44 – The most important question 16:46 – Making a difference ------------ For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Keep up with me and what's new on my other channels: Website - Facebook - Instagram - Twitter - Podcast - YouTube - You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.