For more than 100 years, the Paramount Pictures brand identity—the name, the mountain, the halo of stars—has signaled a world-class entertainment experience. Now, a digital-first reinterpretation created for ViacomCBS’ streaming service builds on the innovative legacy of the Paramount brand and carries it into the streaming era. The Paramount+ streaming service will launch in early 2021 as a rebrand of the company’s current streaming service, CBS All Access. It will feature content from ViacomCBS’ portfolio of broadcast, news, sports, and its popular entertainment brands, like MTV, BET, Comedy Central, CBS, Nickelodeon, and Smithsonian Channel. Additionally, the service will feature movies from Paramount Pictures. ViacomCBS will also bring Paramount+ to international markets with an initial debut in Australia, Latin America and the Nordics. “The Paramount brand is known and loved all around the world, and is synonymous with great entertainment. It’s always brought people together, which makes it a perfect fit for a streaming service that’s uniquely positioned to do the same,” says Josh Line, chief brand officer, ViacomCBS. “The Paramount+ streaming service will elevate ViacomCBS’ iconic family of brands.” While there has been some debate about where the iconic Paramount stars logo came from, some researchers believe it was based on the childhood memories of one of the company’s founders. Apparently, William Wadsworth Hodkinson drew the sketch for the mountain in the Paramount logo himself, basing it on Ben Lomond Mountain in Utah. As mentioned above, the stars in the logo were intended to represent the actors and actresses who signed contracts with the film studio during the early 1900s. The Paramount team planned on consistently adding more stars to the logo as new professionals joined the team. But the success of the company made this an impossibility. © 2013-2025 TKC All Right Reserved. © The Kyoobur Company (2013-2025) TR3X 21th Anniversary © The Alliancess History Company (2015-2025)