Welcome back to the AC Events Enterprise Enablement series, designed to help you master the functionality of our Salesforce-native events app. In this video, we explore one of the core building blocks of every event: event packages. Event packages define the ticketing and registration framework for each event, making them essential for participant sign-up and payment processing. Whether your event is free, paid, or donation-based, every event must include at least one package in order for attendees to register, even for free events. In this session, we cover: ✔ What event packages are and why they’re required ✔ How packages control registration and payment options ✔ Default package types, including free, paid, and donation-enabled options ✔ How to configure multiple packages for different price levels or tiered access ✔ How package settings enhance flexibility and attendee experience By the end of this video, you'll understand how packages shape registration flows, support payment collection, and allow you to tailor event access for different audiences. This foundation will help you build clear, user-friendly event experiences throughout the rest of the series. Find out more about us and our products on the website: ➡️ Don't forget to subscribe to our channel by clicking here: ➡️ Make sure you click the 🔔 icon, so you can get notifications when our next videos go up! Follow us on LinkedIn to stay tuned for the latest news about Salesforce and Experience Cloud: LinkedIn: 👉 Thank you for watching!