In a market where skills, tools, and expectations keep shifting, education is no longer a nice-to-have. It is your growth engine. In this episode of Association Amplify, Marcus Leite sits down with Dan Stevens to unpack how accreditation, badging, and modern training programs can drive revenue, retention, and real career outcomes for the people you serve. Whether you lead an association, a professional community, or a learning program inside a company, you’ll hear practical ways to turn “another course” into something that feels essential. You’ll learn how to: - Choose the right model for your audience: full accreditation, continuing education, badging, or focused training - Design learning experiences that feel achievable through short, high-quality, online chapters instead of eight hours of dull content - Use previews, clear learning outcomes, and visual pathways so people know exactly what they are buying and where it fits in their career plan - Tap into experts you already have—committees, speakers, sponsors, and partners—to build a powerful education calendar without burning out your team - Turn training into a driver of recruitment and retention, especially when compliance and re-skilling are non-negotiable Dan shares examples of organizations that grew education from zero to a meaningful share of revenue by treating learning as a strategic product, not a box to tick. He also breaks down how to connect your short-form content and broader content strategy to your training offers, so your best videos and stories actively feed your education pipeline. Important note: This conversation was recorded before rebranded as TaleWind Digital. Any references to reflect our former brand name. Today, TaleWind Digital continues this work as an integrated agency that helps modern organizations turn content and education into lasting engagement and growth. Ready to assess where your digital content and education strategy stand today? 👉 Get a free Digital Member Experience Audit at