Get FREE access to The Black Swan Group’s book 5 Negotiation Tactics for Dealing with Difficult People here: "Yes" is a useless word. We're hardwired to seek out yeses, but it's actually counterproductive when it comes to persuasion. No one wants to willingly say yes, but people love to say no. Chris Voss breaks down the principle behind "getting to no" and how it can make negotiations move in your favor. =============================================================== Don’t Miss Out on the Latest Negotiating Insights 🔔Subscribe ⬇️ / @NegotiationMastery ✉️Join our free Newsletter: About The Black Swan Group Founded and led by former lead FBI hostage negotiator, Chris Voss, the Black Swan Group has 10+ years of experience working with companies and individuals on taking their negotiation skills to the next level. Chris’ book, Never Split the Difference, is a Wall Street Journal bestseller and has sold over 2 million copies worldwide. Our expert team of coaches discuss everything from silence techniques to influential empathy. Connect with The Black Swan Group 📨Website: Instagram: Twitter: Facebook: LinkedIn: Connect with Chris Linkedin: Instagram: Grab a copy of #ChrisVoss book Never Split the Difference© today. Find it here: Thanks for watching!