Are we finally building cars for real life? In Episode 5 of Trend Talks by Stendahls, our hosts – Kaj Leissner, Agency Director, and Karin Engdahl, Group Brand Director at iO – sit down with David Green, Vice President of Strategy, Products & Offer at Lynk & Co, to talk about the everyday realities behind ‘reinventing mobility’: the tech that helps, the features people actually use, and the adoption cycles that shape what reaches the road. In this conversation, we dig into: • AI in the car: why voice assistants still need work • Cross-platform experiences (car, phone, office) and why they still break • Customer feedback in the car: embedded apps, rapid fixes, and over the air updates • Car sharing done for real life: digital keys, access, and the surprising origin of the first digital key • “Hey Honk”: a friendlier horn for electric vehicles • Brand trust, design decisions, and what “smart value” really means today Ready to rethink how we move? Watch the episode now, share your thoughts in the comments, and subscribe for more Trend Talks.