Get my free guide on how to make viral videos (1M+ followers, 1B+ views): Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): Join my free community for business owners learning content (30K+ members, 60 free tutorials: In this video, I breakdown the game theory behind social media. To be honest, I went all out on this one. I broke down the players, incentives, games, and strategies for how to win the content game. RESOURCES MENTIONED: • WavyWorld (Free invite: ) - I built a free community for entrepreneurs & business owners to get better at content together. Currently at 30,000+ members • Sandcastles (The all-in-one content tool to grow faster on social media: ) Video Time Stamps: 0:00 Intro 0:50 What is game theory and why does it matter? 1:30 The 4 part game theory framework 1:38 Part 1: The Players (who are the 7 players in the content game?) 4:16 Part 2: The Incentives (what does each player want most?) 11:02 Part 3: The Games (which content game are you playing?) 14:47 Part 4a: The Strategy (how to win the awareness game?) 26:21 Part 4b: The Strategy (how to win the conversion game?) 36:14 Summary, phew ------------------------- BEST FREE CONTENT RESOURCES: • WavyWorld (Free invite: ) - I built a free community for entrepreneurs & business owners to improve at content. Currently at 31,000+ members, 60+ free trainings • Content Department ( ) - If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE): • Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) - • Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) - • Hire My Short-Form Video Editors - • Join Kallaway's Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) - LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE) • Hire My Ideas & Packaging Team - • Hire My Thumbnail Designer - • Hire My YouTube Video Editors - • Use My YouTube AI Scriptwriter Tool (Waitlist) - • Join Kallaway's YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) - ---------- Follow me (1M+: followers) For Content/Marketing Strategy: • Instagram: • Tiktok: @kallawaymarketing • YouTube: @kallawaymarketing • X: • Threads: For Tech & AI: • Instagram: , • YouTube: @kallaway • Tiktok: @kanekallaway • LinkedIn: