Storytelling isn't fluff — it's strategy. If you want to build a resonant brand, market with authenticity, or just get people to actually listen, you need to tell better stories. In this episode, I break down exactly how to craft a compelling personal story using a 10-step framework — and I walk you through my own, real, unfiltered entrepreneurial journey to show you how it’s done. Whether you're building a business, a brand, or just want to be more engaging at a dinner table, this episode will show you how to structure your message so it sticks. Here’s what I cover: -The 10 storytelling steps that unlock emotional connection -How to use your real life as magnetic marketing material -Why internal struggle matters more than external setbacks -The single most important element of transformation in storytelling -How I went from military to entrepreneur — and what almost broke me Core Frameworks: Step 1: Backstory — Show people where you're coming from. Step 2: The Goal — Clarify what you're after (even if it’s buried). Step 3–4: External vs. Internal Struggles — Don’t skip the internal war. Step 5: The Wall — The "I can't do this anymore" moment. Step 6: Epiphany — What finally changed your direction. Step 7: The Plan — Tactical next moves. Step 8: Conflict — The messy middle (hint: it's usually you). Step 9: The Result — Where you ended up. Step 10: The Transformation — What changed in you. You already have powerful stories inside you. The only thing you’re missing is a structure to pull them out. Master this framework — and you’ll never struggle to connect, convert, or compel again. Timestamps: 00:00 Why story is your most powerful tool 01:00 My 100% true founder story 02:00 The 10-step storytelling framework intro 03:00 Step 1: What’s your backstory? 03:30 Step 2: Clarify your goal 04:00 Step 3–4: External and internal struggles 05:00 Step 5: Hitting the wall 05:40 Step 6: Discovering the epiphany 06:20 Step 7: Making a plan 07:00 Step 8: Facing the conflict 07:40 Step 9: The result — what happened 08:00 Step 10: The real transformation 08:40 Why your brand needs a story 09:00 Using story in content, marketing, and life Connect with me: Instagram: My site: Get My Book (Killing Comfort): #StorytellingFramework #EntrepreneurJourney #PersonalBranding #BetterMarketing