Rev Lebaredian is the Vice President, Omniverse & Simulation Technology at NVIDIA. He joins Big Technology Podcast for a conversation about NVIDIA's push to develop AI that understands the dynamics of the real world, including physics. In this conversation, we cover how NVIDIA is building this technology, what it might be useful for (things like robotics and building common sense into AI models), how it will change labor, and even potentially warfare. We also cover how AI videos today possess a solid understanding of the real world. Tune in for the first few minutes where we discuss Lebaredian's perspective on DeepSeek and Jevon's Paradox. Chapters 00:00 Nvidia's AI Revolution 01:42 Understanding Jevons Paradox 04:40 The Efficiency of AI Models 07:51 Building Common Sense in AI 12:01 Introducing Cosmos: The World Foundation Model 20:22 Applications of Physical AI 22:57 Integrating Text and Real-World Knowledge 33:15 The Art of Suspension of Disbelief 34:05 The Role of AI in Physical Simulation 35:49 Understanding AI's Progress in Physics 38:09 Nvidia's Role Beyond Chip Manufacturing 42:05 Labor Implications of Robotics in the Workforce 50:03 The Future of AI in Hollywood 53:07 Robotics and Warfare: Ethical Considerations 57:04 Reflections on a 23-Year Journey at Nvidia