*Get our 10 AI prompts to dominate SEO & AEO:* Is SEO more relevant than we thought? Ep. 385 Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the real state of SEO, debunking the myths that SEO is dead and uncovering what’s really changing with the rise of answer engine optimization. Learn more on whether LLMs are really overtaking search, how marketers should invest between SEO and AEO, and the most repeatable tactics to rank #1 on Google and show up in AI-generated answers. Mentions Ethan Smith ⁠ Graphite ⁠ Ahrefs ⁠ ChatGPT ⁠ Grok ⁠ Claude ⁠ Perplexity ⁠ Timestamps 00:00 SEO vs. AEO: 2026 Guide 05:25 10 Blue Links Endures 07:11 SEO Timing for Startups 09:32 Data Proves Search Isn't Dead 14:21 SEO Trends and Myths Explained 15:49 Search vs LLM: Blended Strategy 20:48 Optimizing Content for AI Queries 22:26 Insights Beyond Panel Data 25:38 SEO Integration for Scale 31:29 Answer Optimization and Citations 34:20 Authority in Search vs AI 36:22 Optimizing Prompts Using Paid Search 39:35 Jeff Bezos & Bill Gates' Yacht Plans 42:58 Video as Key Data Source Host Links: 📲Kipp Bodnar, 📲Kieran Flanagan, ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.