0:27 Intro 5:18 Turning Insight into Action 9:04 AI & Data Collection 20:12 Framing Data & the Future FEATURING: Craig Forman Vivek Kumar SUBSCRIBE: @teamforceai?sub_confirmation=1 DESCRIPTION: AI can summarize comments and surface patterns fast. Trust still comes from the human process—asking the right questions, closing the loop, and doing what you said you’d do. In this Frontline Advantage episode, Craig Forman (Founder of Culture C @CultureCraig, Graduate Teaching Fellow at Harvard University @UCLv7Gzc3VTO6ggFlXY0sOyw, and former Lead People Scientist at Culture Amp @CultureAmp) breaks down how to blend AI with real conversations so listening programs drive action, not shelfware. What we cover: • Active vs passive data and why both matter • “Survey as much as you can act” and the cost of slow follow-through • How questions send signals and how to avoid unforced errors • A before/after case where leadership attention moved engagement and intent to stay • The next decade: creativity, relationships, and using AI as a co-pilot #ai #employeelistening #peopleanalytics #culturechange #futureofwork #organizationalpsychology #leadership