Join Matt Foster and Ella Grappy from Distinctly for a webinar on why Digital PR is set to play a pivotol role in promoting brand visibility in the age of AI search. Here, Matt and Ella explore the significant shifts occurring in the search landscape, particularly the dominance of AI overviews and the evolving customer journey, and how Digital PR activity can capitalise on this. The webinar includes an exclusive look at data which compared the PR value and AI value of coverage in publications, and provides actionable tips for marketing teams and PR professionals to adopt and work into plans for the coming year.