In this video, we dive deep into the essentials of target URLs and anchor texts, essential components for effective link-building strategies. Whether you're new to SEO or looking to refine your approach, this guide will help you understand the purpose and best practices for choosing the right target URLs and anchor texts to scale your backlink efforts. Get my spreadsheet here: Key Moments: 00:00 Introduction to Target URLs and Anchor Texts 00:30 Understanding Backlinks and Anchor Texts 00:58 Analyzing a Demo Website 02:15 Anchor Text Ratios Explained 02:35 Types of Anchor Texts 03:09 Natural vs. Manipulated Anchor Texts 05:26 Anchor Text Strategy for Homepages 06:53 Anchor Text Strategy for Inner Pages 08:53 Choosing Target URLs 09:19 Identifying Most Valuable Pages (MVPs) 10:59 Link Building for Service Pages and Blogs 13:36 Analyzing Anchor Text Ratios 16:17 Planning Your Anchor Texts and Target URLs 18:16 Conclusion and Final Tips