Today’s audiences expect value they can see, and they expect it fast. This episode breaks down why so many organizations struggle to meet modern expectations and how leaders can close the growing “value gap” holding back engagement, growth, and loyalty. Note: This conversation was recorded before our rebrand from to TaleWind Digital. Drawing from years of experience working with membership-driven communities, Kristy and Marcus explore why people no longer join, subscribe, or stay engaged “just because it’s what you do.” They want clarity, relevance, and a path to progress. Organizations that can’t communicate that value quickly are losing ground to companies, creators, and platforms that can. This discussion applies to any organization—professional networks, digital communities, learning platforms, industry groups, and subscription-based businesses—looking to build consistent, meaningful engagement. ⭐ What You’ll Learn - Why younger audiences expect immediate, tangible value - How increased competition and abundant online information reshape expectations - The difference between a “content calendar” and a true content strategy - How siloed teams weaken your value proposition - Why content is now your communication, marketing, and engagement strategy - How sponsors and partners can enhance member or customer value when done right Key Takeaways - People treat membership as a service, not a status. - If your value isn’t easy to find, it might as well not exist. - Your content strategy is now your engagement strategy. - Strong collaboration across departments is essential to delivering a clear, unified experience. - Industry partners and subject matter experts can strengthen, not dilute trust when positioned intentionally. 🚀 Get Your Digital Member Experience Audit If you want to see how your organization stacks up, and where you can create more value, request a free digital member audit: