In this episode from AWS re:Invent 2024, Jon Myer sits down with Amit, CEO of OpenOps, to discuss the challenges and solutions in FinOps automation. Learn why current automation tools fall short, the importance of business context in cost optimization, and how combining no-code solutions with AI could be the key to fixing FinOps automation. Discover the "Magic Triangle" approach to successfully implementing cost optimization at scale. Key Takeaways: 💰 Box solutions don't fit enterprise needs 🔄 Automation requires business context 🎯 The "Magic Triangle": Accountability, Ease, Priority 🤖 No-code + AI democratizes automation 🤝 Collaboration is key to success 📊 Visibility alone isn't enough 💡 Custom solutions beat out-of-box tools ⚡ Internal communities drive adoption Timeline: 0:00 - Introduction and role at OpenOps 1:15 - Importance of FinOps automation 3:11 - Cloud cost management evolution 4:35 - Current automation challenges 6:07 - Why existing tools don't work 7:42 - Business context importance 9:54 - Building internal solutions 11:21 - Visibility vs action 13:18 - Shift-left challenges 15:12 - The Magic Triangle explained 17:46 - Prioritizing optimization 19:57 - No-code and AI solution 22:49 - Building internal communities 25:32 - Closing thoughts 26:18 - Wrap-up 🔔 Don't forget to Like, Subscribe, and hit the notification 🔔 ✔ Subscribe: 📱 Social Media Twitter: Website: LinkedIN: Spotify: Like my sounds? Here's my audio source: #aws #awscloud #podcast #podcasting #costoptimization #finops #cloudcost #cloudoptimization