Learn how Generative AI, combined with digital transformation strategy frameworks, redefines how we innovate and create value in our businesses. This is a non-technical demonstration of Generative AI influence on strategic planning, leadership decision-making, innovation and creating competitive advantage. The video is split into 3 sections: 1. Critical Understanding 2. How Generative AI is Impacting Transformation 3. Case Study: 00:00 Introduction 01:18 Chap 1: Why modernising is not the same as transforming. 03:00 Defining Digital Transformation 04:15 A Plan is Not a Strategy 06:27 Education Before Strategy 07:47 Shameless Self Promotion 08:48 Chap 2: How Generative AI is Impacting Transformation 11:29 Chap 3: Case Study - Digital Transformation Strategy in Era of AI 12:16 Industry 4.0 Automation Is Not a Strategy 13:42 Waves of Change Model 18:18 Using Generative AI to Rapidly Iterate and Experiment 20:37 The 7 Principles of Digital Business Strategy Framework 21:13 Strategic Value From Data 22:42 Competitive Forces & Customer Tasks 24:31 Using Large Language Models to Build a Business Case 26:18 Conclusions Video references Ionology: Digital transformation frameworks: Digital Transformation Consultant's Course: Workshop for Enterprise: Connect with Prof. Niall McKeown on LinkedIn: