I grew up with Xbox. From the original console to the golden era of Halo 3 to the accessibility of the Series S, it's a brand that has a special place in my heart. And that's why their new direction is so concerning. In this video, we explore the recent, unpopular decisions Microsoft has made, from price hikes to their aggressive new cloud strategy, and explain why I believe they're dismantling the very things that once made Xbox great. This is a fan's perspective of what happens when a company prioritizes the pursuit of profit over the players who built it, and a warning about the future they're trying to build for all of us, which, if successful, will inevitably be copied by the industry at large. Follow me on my socials: Twitch: Discord: Twitter: