In this popular science talk, Professor Emil Björnson explains why it is time to change the structure of wireless networks from cellular to cell-free. This could result in unparalleled coverage, reliability, and spectral efficiency in 6G networks. The presentation delves into how radio stripes—a cable-like infrastructure embedding antennas and computing—offer a scalable, cost-efficient alternative by enabling flexible deployment where antennas are spread out over the city and integrated into existing buildings. This talk is a must-watch for researchers, engineers, and tech enthusiasts eager to peek into the next wave of wireless innovation. The slides can be downloaded here: Chapters 0:00 Introduction 0:24 Wireless Communications 1:15 Basic Digital Communications 3:33 Signal Strength Decays Quickly With the Distance 6:08 Current Network Architecture 7:22 Directive Antennas Only Reach Some Users 8:23 Technology Development from 4G to 5G 9:29 Does Massive MIMO Solve All Problems? 10:48 Network Architecture: Base Stations in Towers and Rooftops 11:47 Distributed Antennas Everywhere 13:54 New Architecture: Radio Stripes 18:21 Power Concentration 19:57 Goal: Good and Reliable Wireless Connectivity - Everywhere 21:21 Many Benefits