The History of Hype — Why Humans Love Limited Edition Products | Psychology of Scarcity Explained Why do limited edition products sell out instantly? What makes us want Supreme, rare sneakers, and exclusive drops so badly? This documentary explores the psychology of hype, scarcity marketing, and FOMO (fear of missing out). From the diamond industry's manufactured scarcity to Beanie Babies, Supreme box logos, sneaker culture, and NFTs—discover how brands create hype and why your brain can't resist "limited edition" labels. 🎯 WHAT YOU'LL LEARN: - Psychology of scarcity and loss aversion - History of artificial scarcity (De Beers diamonds, Beanie Babies) - How Supreme built a billion-dollar brand on hype - The sneaker resale market and bot culture - NFT hype and digital scarcity explained - Why FOMO marketing works on our brains - Dark side of consumer culture and hype addiction - How to stop falling for limited edition tactics 🔍 RELATED TOPICS: Hype culture, limited edition psychology, Supreme history, sneaker culture documentary, FOMO marketing, scarcity tactics, consumer psychology, brand manipulation, resale culture, streetwear economics, NFT bubble, loss aversion explained, behavioral economics, marketing psychology, how brands create hype 💬 DISCUSSION QUESTIONS: What's the most hyped item you've bought? Was it worth it? Have you ever camped for a drop? Let me know in the comments! 🎬 MORE VIDEOS YOU'LL LIKE: --- Beyond Legacy explores brand stories, consumer psychology, and cultural phenomena. Subscribe for documentaries on automotive brands, streetwear legends, and the psychology behind why we buy. 🔔 Subscribe & hit the bell for weekly uploads 👍 Like if you learned something new 💬 Comment your thoughts below TAGS: #HypeCulture #Psychology #Supreme #Sneakers #LimitedEdition #FOMO #Scarcity #Marketing #Streetwear #NFTs #ConsumerBehavior #BrandHistory #Documentary #BeyondLegacy #SneakerHead #Resale #DropCulture _____________ Copyright Disclaimer All materials used in this video are the property of their respective owners. This video was created for educational and documentary purposes to share knowledge, history, and inspiration behind iconic brands and cultures. Content is used under Section 107 of the Copyright Act 1976 — “fair use” — for purposes such as commentary, education, and research. ______________ #legacy #documentary #brandstory #beyondlegacy #streetwearculture #fashiondocumentary #sneakerstory