YC Partner Gustaf Alströmer, who was most recently a growth expert at Airbnb describes strategies for scaling your user base. Startup School is YC's free online program for founders. Sign up to access the full curriculum and over $100k in deals! Chapters (Powered by ) - 0:00 Introduction 2:56 Growth - Startup School 2018 4:02 Why is growth important? 4:49 Startups = Growth 12:47 You can impact your growth rate. 15:38 Now, measure your retention 19:18 Raise your hand if you are measuring your retention rate 20:10 Growth or Marketing? 20:56 Growth channels & tactics 34:44 Paid Growth 37:17 Search Engine Optimization 44:03 Making Decisions 44:43 Decisions have consequences 45:00 Use experimentation to validate your decisions 46:32 Experiment Review 50:25 Product decisions are hard