Checkout the extended guide and get exclusive access to information not typically shared: What's inside? -Direct links to world-class type foundries for premium typefaces -10 Typographic Principles for next level design -Detailed guide to choosing fonts optimised for motion [ Grab yours at the link above! ] Follow me on IG \\ Recommended Design Books (affiliate links) • Logo Modernism: • Grid Systems: • Thinking with type: • Visual History of type: • Less and More: • As little design as possible: • Logo Beginnings: • Typography: • Why Fonts Matter: • New Page Design: • Just My Type: • Type Team: Some of the links in this description are affiliate links. As an Amazon Associate, this means I will earn a small commission from qualifying purchases through these links. Your purchase helps support this channel and independent creatives. Chapters 00:00 Why choosing proper fonts matter? 01:30 Introducing our concept brand BELÖ 01:59 Defining fonts, typefaces, & typography 02:44 Brief explanation of grid systems and books 03:01 Real life brands in motion 05:13 Critical Error number 1 05:52 Seeing proper fonts optimised for motion 06:27 Critical Error number 2 07:10 Recommended list of Type Foundries 10:04 Using Adobe and Google Fonts 11:30 Critical Error number 3 12:04 Do not try this at home 13:25 Downloading fonts and adding to font book 14:16 How to test downloaded fonts in Adobe Illustrator 17:18 Extended Guide link in description 17:24 Proper Point Placement of Anchor points 19:31 Be creative go test some fonts 19:45 Summary of critical errors 20:12 Leave your comments below 20:25 Subscribe now 20:32 Preview of next week's lesson