Stop debating opinions. Start standardizing site selection decisions. In this session, we break down a practical 4-step site selection playbook used by franchise and retail brands to evaluate locations consistently, prevent cannibalization, and scale expansion without spreadsheet chaos. You’ll learn: • How to define what a “good location” really means for your format • How to create comparable territory packs for every site • How to detect overlap and avoid self-competition • How to move from gut feeling to decision-ready outputs • How to use demographic, travel-time, and competitor data consistently This session is designed for expansion teams, franchise brands, and retail operators who want a repeatable workflow instead of ad hoc decisions. Want a free site analysis or market review? Learn more and book a demo here: About Mapular Mapular is a location intelligence workspace for spreadsheet-native teams to shortlist, compare, and justify new sites without GIS complexity. We help expansion teams: • Identify white space and coverage gaps • Compare candidate sites using consistent criteria • Rank and prioritize locations • Prepare decision-ready outputs for leadership and finance Chapters 00:00 Why site selection needs a system 04:15 The 4-step expansion framework 08:40 What makes a good location 14:10 Making sites comparable 20:30 Preventing cannibalization 25:00 Live example analysis 29:00 Key takeaways Chapters site selection, franchise expansion, retail expansion strategy, store location analysis, location intelligence, trade area analysis, cannibalization retail, franchise growth strategy, evaluate store locations, retail site selection software, expansion planning, white space analysis