Adding user login and authentication to an app can be a time consuming effort. Luckily, Azure provides a set of authentication features known as easy auth that enable to you to integrate any app with custom identity providers, such as Google, Apple, Facebook, Entra ID, and more. In this video, we'll explore how to easily add authentication to an Azure hosted app using these platforms. We'll also explore how to take things further using roles and claims if you want to start custom development for deeper features. Other videos you might enjoy: Use AI to chat with a relational SQL database: Use AI to chat with your document data: Build a simple AI powered app: Azure OpenAI overview: 00:00:00 Intro 00:01:06 Architecture Overview 00:02:35 Add Basic Login 00:08:30 Add 3rd Party Login 00:13:50 User Roles & Custom Code